Alexa
Baldini

I am a 2024 graduate of Michigan State University with a Bachelor of Arts in Apparel and Textile Design, specializing in fashion, merchandising, and brand development. My passion for fashion has been shaped through hands-on experience across multiple sectors of the industry, from luxury resort wear to bridal design.

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Throughout college, I completed internships in both New York and Michigan, working with a luxury resort wear designer and within the bridal industry. These experiences strengthened my understanding of the design process, product development, merchandising, and the craftsmanship behind luxury fashion.

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Inspired by street style, fashion culture, and digital influence, I am passionate about creating brands and experiences that connect with consumers in meaningful ways. I love exploring the intersection of fashion, marketing, merchandising, and visual storytelling.

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Currently, I am expanding my knowledge of the retail industry, focusing on e-commerce, merchandising strategy, and consumer behavior. By combining my design background with retail experience, I continue to build a well-rounded understanding of the fashion business, from concept and product development to the customer journey.

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My goal is to contribute to innovative fashion brands where creativity, merchandising, and digital marketing come together to create impactful consumer experiences.