Personal Portfolio

Alexa
Baldini

CRAFTED • VISION • STREETS • CRAFTED • VISION • STREETS • CRAFTED • VISION • STREETS • CRAFTED • VISION • STREETS •

Portfolio

Design Concept: Rococo 2024

Inspired by the elegance of Rococo fashion, this look reimagines historical opulence through a modern lens. Soft pink tulle creates an ethereal silhouette, while delicate vintage lace adds texture, romance, and timeless craftsmanship. The structured corset contrasts with relaxed tailored trousers, blending feminine refinement with contemporary sophistication. This duo celebrates the balance of past and present, transforming classic Rococo influences into a fresh, wearable statement that is both graceful and effortlessly modern.

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Design Concept: Lace 2024

Inspired by the intricate beauty of lace fabric, this knitwear collection transforms a traditionally delicate textile into contemporary knitwear. Through innovative stitch techniques and open-knit constructions, the collection captures the transparency, texture, and ornate detailing of lace while maintaining the comfort and versatility of knit garments.

Featuring a sculpted bodysuit, tailored knit trousers, and an elegant lace-inspired dress, each piece explores the balance between structure and softness. Romantic details are paired with modern silhouettes to create a collection that is both timeless and wearable. By reimagining the craftsmanship of lace through knitwear, the collection celebrates femininity, artistry, and innovation in textile design.

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Styled Shoot: B&W 2025

For this editorial shoot, I developed the creative concept, styled the looks, and photographed the entire session to build a modeling portfolio. Set against the natural beauty of Petoskey, Michigan, the black-and-white theme focused on contrast, emotion, and timeless fashion storytelling. I curated the outfit, directed the visual aesthetic, and captured imagery that highlighted the model’s presence while creating a refined, editorial feel. This project allowed me to explore the relationship between styling, photography, and creative direction while producing a cohesive portfolio experience.

04

Style Promotional Shoot: Country Club 2025

For this country club campaign, I led the creative direction through both photography and styling to capture the brand’s lifestyle and identity. I conceptualized the visual story, styled each look, and photographed the editorial campaign to highlight the atmosphere, experiences, and elevated aesthetic of the club. From selecting outfits and coordinating details to executing the final shoot, I focused on creating imagery that reflected the brand’s sophistication while connecting with its target audience through fashion, hospitality, and lifestyle storytelling.

05

Styled Shoot: Jaline Resort 2021

For Jaline, I collaborated on the creative direction and execution of an editorial photoshoot, assisting with both styling and on-set production. I curated looks that aligned with the brand's aesthetic, coordinated garments and accessories, and ensured each outfit enhanced the overall visual narrative. Throughout the shoot, I worked closely with the creative team to execute the vision, making styling adjustments, preparing looks between shots, and maintaining consistency across the campaign. This experience strengthened my understanding of editorial styling, creative collaboration, and bringing a fashion concept to life from planning through final execution.

Alexa Baldini

I am a 2024 graduate of Michigan State University with a Bachelor of Arts in Apparel and Textile Design, specializing in fashion, merchandising, and brand development. My passion for fashion has been shaped through hands-on experience across multiple sectors of the industry, from luxury resort wear to bridal design.

Throughout college, I completed internships in both New York and Michigan, working with a luxury resort wear designer and within the bridal industry. These experiences strengthened my understanding of the design process, product development, merchandising, and the craftsmanship behind luxury fashion.

Inspired by street style, fashion culture, and digital influence, I am passionate about creating brands and experiences that connect with consumers in meaningful ways. I love exploring the intersection of fashion, marketing, merchandising, and visual storytelling.

Currently, I am expanding my knowledge of the retail industry, focusing on e-commerce, merchandising strategy, and consumer behavior. By combining my design background with retail experience, I continue to build a well-rounded understanding of the fashion business, from concept and product development to the customer journey.

My goal is to contribute to innovative fashion brands where creativity, merchandising, and digital marketing come together to create impactful consumer experiences.